Do TV & Radio stand a chance in the advertising game?

Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices? Most forecasts believe so, but we think it's an open question after reviewing the conclusions of two different research studies...
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GrubHub IPO: Platform+Scale Drives Profit

Every time an internet company files for their IPO, we learn a little more about the underlying economics of the transforming media landscape. The themes of successful companies are consistent, particularly in the consumer space:  Platforms matter; achieving scale and...
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Engagement Matters: Candy Crush & the Future of Digital Advertising

Around the same time that the maker of breakout mobile game Candy Crush filed for its IPO, we caught up with eMarketer's new forecast for digital ad spending in the US. We were intrigued. King Digital Entertainment is a well-established game developer that created the...
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Do TV & Radio stand a chance in the advertising game?

Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices? Most forecasts believe so, but we think it's an open question after reviewing the conclusions of two different research studies...

read more

GrubHub IPO: Platform+Scale Drives Profit

Every time an internet company files for their IPO, we learn a little more about the underlying economics of the transforming media landscape. The themes of successful companies are consistent, particularly in the consumer space:  Platforms matter; achieving scale and...

read more

Content is hard and brands are struggling

In the midst of the fervor to transform marketing with content, one brutal truth is too easily overlooked:  Content is hard. How hard?  At The Media Transformation, we’ve been involved with over 300 content brands in our careers: daily, weekly, monthly, annually,...

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Applying Necessity as the Foundation of Brand Strategy

Working with a client, we discovered that the proliferation of customer choice required a new filter for determining the viability of a strategy.  We believe that identifying the necessity of the brand benefit within the context of the customer experience provides a...

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Growing Households, Delayed Marriages: Good for the GDP

Two interesting demographic data points that bode well for the economy caught our attention last week. First, households. Our point of view is that you can cut through all the noise about the state of the consumer by looking at household creation. The more households,...

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Millennial video usage challenges the subscription TV model

In the February 3 issue of The New Yorker, Ken Auletta does one of his signature media-mashups, using Netflix to take on the future of television. The story attacks the question from the point of view of capital: what businesses, and which business models, will thrive...

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Coming up…a loosely-synthesized info dump!

Over the past couple of weeks I've been preparing a presentation on the role that social media professionals can take in moving forward marketing strategy within their company.  The catalyst was an invitation to speak at my old colleague Adam Japko's Multi-Family...

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175 vs. 11,300: Tumblr, meet Yahoo!

Back in 2001 when Themestream, the Internet content company I was running, hit the wall,  the board was talking through different alternatives. One idea was to engineer an aqui-hire -- we had good technology and a great engineering team.  "A good engineer is worth $1...

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