eMarketer reported on some fascinating data release by The Kelsey Group on mobile internet usage.

B00F01BB-B0C3-4406-B9D3-50E9A9ABF2B3.jpgeMarketer estimates that about 30% of cell phone users access the Internet at least once a month. Kelsey points to a large cohort who are heavy users of the web, driving the average number of monthly sessions to 20, double what it was this time last year.

A large portion of these web sessions are focused on finding local information, Kelsey’s research shows.

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The trend speaks to the importance of local business mastering several new attributes of the digital footprint:

  • Incorporating geographic coordinates on digital images;
  • Optimizing inclusion in Google’s local database;
  • Improving participation (at a base listing level) in popular local directories.

The current state of these mobile apps diminishes the impact of enhanced listings and increases the importance of complete inclusion in listings engines.