Welcome to the new week.
First, a handful of posts that look at the employment numbers from last week. Then a couple of interesting media focused reads. And finally, The Super Bowl ads, because you’ve got to be current and up to date.
The Big Picture turns to pictures to put some perspective on the employment numbers: A collection of 10 charts that show show bad the job situation has been, how it has leveled off and where some of the bright spots are.
If we need credit to ease up to help drive new job creation, then we’ll need banks to start behaving differently. Business Insider shows, in 13 slides, how the bank market is consolidating, reducing lending to businesses and consumers and increasing purchase of government securities.
One of the interesting wrinkles in the overall employment picture is how resilient the market for college-educated workers has been. Americans with a BA or higher have just a 4% unemployment rate. (via BusinessInsider)
Jeff Jarivs has spent time with a lot of local media people over the past couple of weeks and published an important post that synthesizes a lot of what he’s been hearing and puts it in the context of the deep experience he has with Internet media. The conclusion: Don’t sell scarcity, sell service and results. The thinking is very compelling and important to read.
In the context of Jarvis’ comments, Barry Ritholtz’s dissection of the economics of his recently published, well-reviewed book is very instructive. The book doesn’t make you money; the footprint that the book gives you can create the overall value of your personal brand. But you’d better have a strategy for making money off that personal brand.
If you don’t have that kind of strategy and you write, you’ll find yourself in the position of working for virtually nothing, as Tony Silber of Folio: strongly observes.
The last little media tidbit: Josh Bernoff writes about Forrester’s recent decision to require its analysts to blog on Forrester’s platform and not build a personal digital footprint that competes with the corporate brand. It’s an interesting problem. If the economic value of content is diminishing because of the Internet dynamics, and people who have skill at writing need to be more distributed in how they earn a living, then can media enterprises — even high value enterprises like Forrester — reasonably demand exclusivity in terms of digital footprint?
And, finally, here are all the Super Bowl ads.
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- 175 vs. 11,300: Tumblr, meet Yahoo!
- Media Brands Need to Be Inclusive of The Market Influencers, Regardless of Their Identity
- Mobile Users Are Becoming More Valuable To Advertisers, Research Shows
- Media & Information M&A reflects a growing consensus on the drivers of value
- How Can The Sandy Hook Atrocity Happen? A Statistical Look at the Perpetrators of School Violence
- Effective Company Values Make Strategy PersonalIs being a decent person optional in your company? Then why do you have a set of values that addresses how people feel? Or their moral behavior? If I have to remind someone not to steal when they show up for work, they shouldn’t be working for me. I met with a talented executive recently […]
- Have You Given Your Brand a Digital Refresh?Brand identity is an amorphous thing. I’ve always applied a simple question to Brand: Does it capture what makes it different? Different is the starting point for every brand conversation. It leads to a lot of great questions that everyone that interacts with the brand can get excited about. Talented brand stewards know […]
- Justin Bieber and Taylor Swift: Letting Their Stories Get Away From ThemWhen teen superstar Justin Bieber posted his 300-word rant on Instagram objecting to how the media covers his life, his health and everything else, the media did a figurative head nod. Here’s another celebrity with thin skin in the midst of a digital and life meltdown. But, I don’t see it […]
- Taking Control of Your Story Means Telling It, Starting from the TopWhen you have a good story, stick to it. When you don’t have a good story, don’t hide. I was reminded of the power of these maxims during two meetings in Washington, DC this week. In the first, the head of a mid-sized ad agency told me about his first big political campaign. He was […]
- DigitalSherpa uses its Design Bloggers Conference to energize its brandA big blogger party wound down in Los Angeles last week that is a great example of how to leverage social media to enhance your brand. The concept is simple: our client, Digital Sherpa, brought together a couple of hundred bloggers in the design space to talk about blogging, to meet […]
- Effective Company Values Make Strategy Personal