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Annals of strategy: Have a business model | The Media Transformation

A pithy observation from Robert Andrews of Paid Content:

For the last two decades, most publishers have operated with one overriding mission – to republish their content on multiple new devices. But mostly that content is retained in its original form (linear prose, itself inherited from print).

By pushing that same content out to new devices for free with no corresponding business model, publishers risk readers substituting their lucrative print habit with cheap or free mobile consumption.

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