Hi.  I’m Dan McCarthy. I’m a long-time media executive and entrepreneur.

I’ve helped launch two seminal digital franchises:  the DigitalSherpa suite of social media marketing services, and, many years ago, MediaCentral, a web portal for the marketing and media industry.  I started out as a business journalist covering marketing and advertising. My greatest passion is in learning new ways to harness the power of content and technology to drive the business of leading brands.

I’m glad you came to visit my blog and hope that you’ll enter into a conversation with me about the transformation of marketing and media.  To learn more about  The Media Transformation, please read this page.