Do TV & Radio stand a chance in the advertising game?

Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices? Most forecasts believe so, but we think it's an open question after reviewing the conclusions of two different research studies...
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GrubHub IPO: Platform+Scale Drives Profit

Every time an internet company files for their IPO, we learn a little more about the underlying economics of the transforming media landscape. The themes of successful companies are consistent, particularly in the consumer space:  Platforms matter; achieving scale and...
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Engagement Matters: Candy Crush & the Future of Digital Advertising

Around the same time that the maker of breakout mobile game Candy Crush filed for its IPO, we caught up with eMarketer's new forecast for digital ad spending in the US. We were intrigued. King Digital Entertainment is a well-established game developer that created the...
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Post #336

On January 4, I posted the first of more than 335 posts published in 2009 on this blog. That first post was a Welcome and Introduction. I laid out my intention to  some of the best thinking about the economy, media and marketing that I encountered as I travelled...

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Good Reads for 2009-12-18

Some insight into how Time, Inc. might be preparing for the new, big digital standard. (via MacRumours)_ http://bit.ly/7uuuTW 10:31:29 115 predictions of the future of magazines & media. (via Folio) http://bit.ly/88MLcX 10:30:12 A good summary of Synovate's...

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Good Reads for 2009-12-17

A multi-family vendor takes a look at tech usage in the business. V. Interesting, small sample http://is.gd/5rvXZ 13:34:51 Brian Solis takes a detailed look at some new Facebook Fan features & how u shld use them. (via PR2.0) http://bit.ly/5oEGLp 13:14:49 A...

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What are the “Good Reads?”

Over the couple of weeks, I've been trying out a new thing here on the blog and Twitter. Each day I spend time each morning pouring through different information sources to gain my bearings for the day. I have a couple of key interests: economic news, consumer trends,...

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The top 10 posts on ViralHousingFix in 2009

As the year winds down, I was curious which posts over the course of the year were the most popular. I was pleased to see that the posts that had resonated the most with all of you were ones that I felt like I'd achieved some clarity around an idea that I'd been...

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Good Reads for 2009-12-16

Twitter creates multi-user accounts....good for media & marketing types. (via PaidContent) http://bit.ly/7RbNNH 08:28:04 PaidContent curates their own tweets: meta-layers of content reference. http://bit.ly/588sTQ 08:27:14 An interactive shop uses acquisitions to...

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Good Reads for 2009-12-15

Two pictures that sum up the evolution of the Wood's marriage. (via Buzzcloud) http://bit.ly/60WNNE 20:10:14 Really great, really basic explanation of what content marketing is. (via idealaunch) http://bit.ly/6KAvn8 14:21:01 Dan Blank with the third installment of...

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Good Reads for 2009-12-14

10 forecasts for next year from eMarketer's CEO http://bit.ly/672HLq 10:20:11 Look at this hands-on analysis of what kind of things get retweeted. Please retweet! http://bit.ly/8Wuewi 10:12:29 Nate Silver to Greg Mankiw: Hold on a second buddy! (via...

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