Do TV & Radio stand a chance in the advertising game?

Can TV and radio stay relevant as advertising platforms in the face of the intense relationship consumers have with their digital devices? Most forecasts believe so, but we think it's an open question after reviewing the conclusions of two different research studies...
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GrubHub IPO: Platform+Scale Drives Profit

Every time an internet company files for their IPO, we learn a little more about the underlying economics of the transforming media landscape. The themes of successful companies are consistent, particularly in the consumer space:  Platforms matter; achieving scale and...
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Engagement Matters: Candy Crush & the Future of Digital Advertising

Around the same time that the maker of breakout mobile game Candy Crush filed for its IPO, we caught up with eMarketer's new forecast for digital ad spending in the US. We were intrigued. King Digital Entertainment is a well-established game developer that created the...
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Where Jay Rosen shows me why, where & how I am wrong

Saturday evening, sitting through previews at the 9:30 showing of Pirate Radio (not recommended, btw), I checked the Twitter stream and was struck by a strong Tweet from @jayrosen_nyu. Rosen, for those of you who aren't touched by his wide-reaching social graph, is a...

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Optimism on the rise for ad spending! A good sign!

Economic conditions are improving slightly and optimism about ad spending is rising alongside. According to Advertising Perceptions, Inc., a media industry research firm, optimism about future ad spending is at the highest level its been for 24 months. That's a good...

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Media is post-Web, becomes a part of the Stream

Content has to find its way to us, not rely on us to find our way to it. That's the new way of the world. It's no secret that news isn't dying. Traditional news business models are. As I've pointed out before, this matters for two reasons: first, a lot of people care...

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A basket full of social media case studies

OK. Social media works. But, how does it work? Peter Kim of The Dachis Group has developed a wiki that lists more than 1000 examples of social media marketing programs. This is terrific starting point to browse through and see what companies, including some of your...

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A paean to optimism for Thanksgiving

As regular readers know, I'm a fan of John Mauldin's weekly letter on economic trends and projections. Mauldin writes clearly and approaches issues with a quiet dose of common sense. This week, when I opened the letter, I was captivated. There was something different...

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Happy Thanksgiving

Happy Thanksgiving to everyone. I hope that you have a moment over the next few days to cherish those things that make your life special: your friends, your families, your passions. Te Deum by Charles Reznikoff Not because of victories I sing, having none, but for the...

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